Strategy
Develop a strategic view of competition
When opportunities multiply, pin down where you compete, how you win, and which trade-off you accept; keep your business model coherent as conditions change.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Decide where and how to compete
Foundational: Choose the competitive arena, the target position, and the winning logic as one integrated set of choices, using the business landscape to compare repositioning moves. By the end of this program you can diagnose an unattractive position, weigh a new target market against a new business model, and defend one choice with evidence and an explicit trade-off.
- Set the question right
- See the mechanism
Apply it: Apply and review
4 lessons · ≈3 hours
- Program 02
Build a business model that fits
Intermediate: you read a business model as a value proposition plus a target market, test the activities behind it for consistency, mutual reinforcement and optimization, and name the trade-offs that keep the position defensible. By the end of this program you can map the activity system under a strategy, spot the choice that breaks fit, and defend two refusals your model requires.
- Two choices that shape the rest
- Three tests of fit
Apply it: Apply: defend two trade-offs
4 lessons · ≈3 hours
- Program 03
Keep your strategy dynamic
Advanced: you learn why a working competitive advantage erodes, spot imitation, substitution, and holdup while they are still building, and choose defenses that fit the threat. By the end of this program you can name the threat behind a market shift, diagnose the internal barrier stalling your response, and decide whether to build barriers, absorb the change, or drive it on your own terms.
- Name the threat
- Decode the mechanism
Apply it: Apply and review
4 lessons · ≈3 hours