Strategy
Compete in global markets
When the model that wins at home struggles abroad, diagnose the liability of foreignness; choose between deployment, development and deepening, and decide where and when to enter.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Foundations of Global Strategy: Three Paths
Foundational: you learn why firms that win at home struggle abroad, and how value is created at global scale. By the end of this program you can diagnose the liability of being a foreigner and the paradox of being consistent in a real case, compute the value wedge with the (willingness to pay minus cost) times volume formula, and classify a company's move as deployment, development or deepening.
- The Invisible Cost of Crossing a Border
- The Consistency Paradox and Value You Cannot Keep
- The Value Wedge and Deployment
Apply it: Closing Case: Which of the Three Paths?
5 lessons · ≈3 hours
- Program 02
What and Where: Scope and Location Decisions
Intermediate: you learn to answer the questions of what to do and where to do it systematically. By the end of this program you can compare the three global strategies across seven dimensions, weigh outsourcing and offshoring decisions against the three linkages and the risk of hollowing out, score a location on four dimensions, and prepare for a negotiation with a government over incentives.
- Choosing a Strategy Across Seven Dimensions
- The Vocabulary of Scope and the Three Linkages
- Location Characteristics and Government Policy
Apply it: Closing Case: Where Is the Plant, Who Owns the Design?
5 lessons · ≈3 hours
- Program 03
Timing, Sustaining and Global Frameworks
Advanced: you learn to answer the when question and to keep a strategy alive. By the end of this program you can assess the timing of entry with the four clocks, apply the density-performance relationship to licence and incentive decisions, update a strategy as conditions change, and apply the AAA, CAGE and integration-responsiveness frameworks to a company.
- The Location and Incentive Clocks
- The Company and Competition Clocks
- Sustaining the Strategy
Apply it: Closing Case: Before the Licence Window Closes
5 lessons · ≈3 hours