Entrepreneurship
Design the global venture
When the opportunity spans more than one country, name what you are actually globalizing, measure how much of the work has to be rebuilt locally, tie the location decision to data, and design the partnerships that hold a cross-border operation together.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Choose the logic of global value creation
Foundational: you name what a global venture moves across borders and judge whether that footprint pays for itself. By the end of this program you can list the three enablers that made globalization cheap, tell whether a venture is globalizing goods, people, ideas or finance, separate a model that carries out its own best asset from one that builds the world's differences into itself, and say with reasons what a multi-country presence produces.
- Three Enablers and One Pressure
- What the Venture Is Globalizing
- Three Gains and the Tension Between Them
Apply it: One Company or Separate Ones
5 lessons · ≈3 hours
- Program 02
Design local adaptation and the entry model
Intermediate: you measure how much of the work is local when an idea moves to a new country, and build the entry model around that. By the end of this program you can separate the founder's four decision fronts, state what you do and do not expect from globalization, tell a national network effect from a global one, and explain with reasons how barriers to entry create a replication opportunity and then protect it.
- Four Decision Fronts
- Say What You Want from Globalization
- Barriers to Entry Do Two Jobs
Apply it: Build the Entry Model
5 lessons · ≈3 hours
- Program 03
Tie the location decision to data
Intermediate: you take the decision of where to build, where to sell from and where to expand out of instinct and put it on data. By the end of this program you can separate the location decisions a venture makes, narrow the five families of factors to your own business, build a simple analysis that scores candidates, and explain with reasons where the gains from adding countries plateau.
- Not One Decision but a Set
- Which Factors to Weigh
- Location and Model Are Jointly Determined
Apply it: How Many Countries, and Which
5 lessons · ≈3 hours
- Program 04
Manage cross-border operations and partnerships
Advanced: you design cross-border partnerships, hold a distributed team together, and choose the entry format from the nature of the work itself. By the end of this program you can name what a local partner brings, build ownership around the long-term distribution of power, say under what conditions and for how long a cross-border network produces an advantage, and choose between franchise, licensing and hybrid models from codifiability and the homogeneity of customer needs.
- What a Partnership Provides
- Why Partnerships Come Apart
- Team, Employees and Culture
Apply it: Build the Structure and the Metrics
5 lessons · ≈3 hours