Entrepreneurship
Test your assumptions with experiments
When demand is uncertain and the pressure to invest big arrives, turn the vision into falsifiable hypotheses; design the cheapest MVP test, read the results against your biases, and make the persevere, pivot, or perish call with data.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Hypothesis-driven entrepreneurship
Foundational: you learn to test a venture idea with the scientific method. By the end of this program you can turn your vision into falsifiable hypotheses, scan the four categories of your business model for assumptions, design the smallest MVP that tests one hypothesis, and fix a numeric pass threshold before the test runs.
- Waste kills the venture
- The seven-step process
- Falsifiable hypotheses
Apply it: Case: Midday Greens' first test
5 lessons · ≈3 hours
- Program 02
Designing tests and the pivot decision
Intermediate: you learn to manage the test portfolio and tie the pivot decision to data. By the end of this program you can sequence tests by cost, value, and dependency, diagnose false positive and false negative risk, compute conversion funnel and A/B results, and decide along which of the five pivot dimensions to move.
- Prioritizing tests
- False positives, false negatives
- Surprises, preferences, and the pivot decision
Apply it: Case: Craftbound's decision
5 lessons · ≈3 hours
- Program 03
Scaling, limits, and biases
Advanced: you learn to manage the scaling decision, the limits of the hypothesis-driven approach, and founder biases. By the end of this program you can diagnose the three dangers of premature scaling, compute runway in months and in pivots, distinguish the four situations where the approach loses its edge, and design specific countermeasures against four cognitive biases.
- Time to scale
- Four limits of the approach
- Three alternative paths
Apply it: Case: Perch Solar
5 lessons · ≈3 hours