Strategy
Turn technology into competitive advantage
When a new technology reaches the agenda, weigh the opportunity and the risk together; turn it into defensible growth through commercialization, timing, and the ecosystem position you choose.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Assess the opportunity and the risk in a new technology
Foundational: Judge how a new technology redraws a competitive arena, and tell an incremental improvement apart from a discontinuity that moves positions. Read the technology curve and the market curve together, answer the innovator's first two questions, does it work and who will adopt it, and take technical risk out cheaply before you spend against it. By the end of this program you can place a technology bet by strategic impact and remaining risk, name the evidence that would change the call, and choose the cheapest test that produces it.
- Ask the right question
- Work out the mechanism
Apply it: Apply and review
4 lessons · ≈3 hours
- Program 02
Commercialize the technology and grow it
Intermediate: Turn a working technology into revenue by choosing between cooperation and competition, using the strength of the market for ideas and the ownership of complementary assets to decide. Pick a revenue model, cross the chasm into the mainstream, and keep a share of the value as the market grows. By the end of this program you can place a technology on the Gans and Stern commercialization map, choose the route to money it implies, and name the growth moves that hold value in your hands.
- Ask the money question first
- Read the commercialization map
Apply it: Apply and review
4 lessons · ≈3 hours
- Program 03
Design your timing and market entry
Intermediate: Weigh what early entry buys against what late entry buys, read the pace of the technology and the pace of the market, and check whether you own the complementary assets that earn you the right to wait. By the end of this program you can name the four positions that turn a head start into an advantage, read the three signals that open a fast second entry window, and defend an entry date with evidence rather than with the calendar.
- Frame the timing question
- Read the timing signals
Apply it: Set the entry date
4 lessons · ≈3 hours
- Program 04
Take a position in a platform ecosystem
Advanced: Read a technology as a platform, trace the indirect network effects that run between its two sides, and set the openness and governance that keep value with you rather than with your complementors. By the end of this program you can test a product for platform potential, tell a coring move from a tipping move, choose how much access outsiders get, and name the scarce resource that holds your bargaining power in an ecosystem.
- Platform or product?
- How the two sides pull each other
Apply it: Apply it: hold a position in the ecosystem
4 lessons · ≈3 hours