Strategy
Develop the corporate strategy
When the corporate direction is scattered, set the mission as a strategic boundary; keep vision and values alive in decisions, the employee experience and the brand promise.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Set the Mission as a Strategic Boundary
Foundational: treat mission as a choice that defines why the organization exists and where it will not go, rather than as a slogan.
- Frame the Question
- Work Out the Mechanism
Apply it: Apply and Review
4 lessons · ≈3 hours
- Program 02
Lead with Vision and Values
Intermediate: make vision and values operable by tying the desired future and its behavior principles to concrete decisions.
- Frame the Question
- Work Out the Mechanism
Apply it: Apply and Review
4 lessons · ≈3 hours
- Program 03
Tie Aspirations to Action and Brand
Advanced: make mission, vision and values consistent with the employee experience, the brand promise and measurable action.
- Frame the Question
- Work Out the Mechanism
Apply it: Apply and Review
4 lessons · ≈3 hours