Entrepreneurship
Build the business plan and pitch it
When you have to explain the idea to an investor, a partner or your team, turn the business model into a plan and a pitch; build the forecast from stated assumptions, work the eleven-slide deck, and judge it from the investor's side of the table.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Business Model, Plan and Pitch
Foundational: you learn what separates a business model from a business plan and a business pitch, what the evidence actually says about planning, and the four kinds of plan. By the end of this program you can choose the right plan type for a venture, keep the plan alive as market signals arrive, and build an elevator pitch.
- Model, plan, pitch
- The planning debate
- A living document: Bluemercury
Apply it: Closing case: Pomeroy Grove
5 lessons · ≈3 hours
- Program 02
Building the Investor Pitch
Intermediate: you learn the preparation, drafting and rehearsal discipline behind an investor pitch, the eleven-slide template, and how to present without giving away patentable work. By the end of this program you can build a twenty-minute investor pitch, put it through the six-question test, and close it with a clear ask.
- Do your homework
- Crafting, rehearsing and the six questions
- Pitching without losing the patent
Apply it: Closing case: rebuilding a deck
5 lessons · ≈3 hours
- Program 03
Financial Assumptions and Investor Evaluation
Advanced: you learn to build a forecast from stated assumptions, size a market from both directions, stage financing against milestones, and read a plan from the investor's side of the table. By the end of this program you can build a revenue forecast from a driver tree, work out pre-money and post-money valuation from an offer, and judge a plan with an invite, revise or decline decision.
- Zipcar's driver tree
- AEC Systems: sizing the market
- ZenG: staged financing
Apply it: Closing case: the Halworth Angel Network
5 lessons · ≈3 hours