Entrepreneurship
Spot the opportunity, design a venture you can test
When a scattered idea or a signal of change lands in front of you, separate out the customer problem, make the assumptions visible, and design a business model you can test.
Your learning route
The program order
Complete the programs in order to finish the route. Each one brings short lessons, applied practice and a realistic business case together.
Plus and Pro members can create a verifiable Stratify certificate when the route is complete.
- Program 01
Turn the idea into an opportunity
Foundational: you learn to tell when an idea has become an opportunity. By the end of this program you can separate idea from opportunity using the business model test, run the three activities of opportunity recognition in order, read Bhidé's data on where venture ideas actually come from, and apply the three components of creativity to your own idea.
- An idea is a starting point
- Three entrepreneurial journeys
- Where venture ideas come from
Apply it: Case: the first page of Fresh Line
5 lessons · ≈2 hours
- Program 02
Build and stress-test the business model
Intermediate: you learn to turn an idea into a business model that can be tested in the market. By the end of this program you can define a unique strategy through five choices, map the resources and capabilities that execute it, tie stakeholder value and cash flow back to their assumptions, and compare three business models on cash and per-client economics.
- The jockey or the horse?
- Define a unique strategy
- Identify resources and capabilities
Apply it: Case: the three business models of SalesLogic
5 lessons · ≈3 hours
- Program 03
Manage uncertainty through experiments
Advanced: you learn to manage the uncertainty under a business model through experiments run in the market. By the end of this program you can separate where intuition ends and analysis begins, rank assumptions by uncertainty and cash impact, turn each assumption into a falsifiable hypothesis, and write the pass threshold and the decision rule before the experiment starts.
- Two kinds of thinking
- Where uncertainty comes from
- From assumption to testable hypothesis
Apply it: Case: the first experiment at Fresh Line
5 lessons · ≈3 hours